Knowledge is not power!

These days, it’s so easy to get caught up in the ‘knowledge is power’ trap!

And it’s easy to understand why, as our society is literally built around the value we give to acquiring knowledge…whether that’s through going to school so you can graduate, or going to university, or college so you can become ‘qualified’, or taking an apprenticeship so you can get a job etc.

And of course, to some extent…this makes perfect sense.

After we all need to acquire new skills if we want to get ahead and improve our lives.

So, surely knowledge is power…right?


Most of us have been taught to believe that the more knowledge we acquire, the better our chances of achieving whatever type of success we want out of life.

And to some degree, that’s true…

But all too often I talk to people who are still in search of what they ‘don’t yet know’ – like some missing ingredient they need to go and find – versus focusing on how to apply the knowledge they already have!

So what do I mean?

Have you ever noticed, that no matter how much someone ‘knows’ that it rarely changes anything until they add the magic ingredient – which is an ability to apply it in some meaningful way!

You see, knowledge on its own is really nothing more than just a collection of interesting or potentially helpful facts, which by themselves often mean relatively little.

But the trick is to figure out how you might like to apply your knowledge…because then it becomes a very different thing!

You see someone with a small amount of knowledge and a great ability to apply it will always trump someone with a mountain of knowledge that sits on the book shelf i.e. your brain.

Take, for example, the person who would like to achieve a healthier lifestyle. Maybe they want to lose a few pounds, while also increasing their energy levels and achieving a better overall feeling of health & wellbeing.

Perhaps they start out by learning about the importance of nutrition by taking a short online course which teaches them how to develop a healthy diet plan for their particular body type, while also researching the benefits of various fitness routines.

That’s a great place to start, but as we all know (often from personal experience!) that unless they are also able to find a way to apply this new knowledge, then while they may ‘know better’…they may not necessarily ‘be better’ – as nothing will actually change.

So the value lies not so much in the knowledge itself, as it does in your ability to make sense of it in such a way that it becomes actionable.

Or in other words, while knowledge may be an important fuel source for power…the real power lies in HOW you are able to bring it to-life in REAL & PRACTICAL terms.

And that’s actually great news because it makes ‘you’ the magic ingredient…and not the knowledge itself!

So what’s the best way to apply the magic ingredient i.e. you?

The no.1 challenge I often see people facing is not so much how to acquire the knowledge they need, as it is to practically make the changes they want.

And that often requires making a mindset shift, as well as a practical one…which is an inside job!

You see, trying to change anything usually requires a new point of reckoning from your current one, so the trick is to figure out how to reframe your perspective by changing your thinking – as well as your behaviours.

You see you have to ‘do’ something different if you want to ‘be’ something different…

And this means focusing on the process – versus the outcomes – you’re seeking.

There are a few ways to do this, but one of the simplest is to start experimenting by doing things differently…just for the sake of it!

Maybe you start out small by stepping outside of your daily routine and driving a different way to work, or wearing something you wouldn’t normally wear, or saying hello to someone you wouldn’t normally speak to…

And then when you’re ready…try taking a subject that’s more meaningful to you i.e. the one you’re currently trying to solve and start trusting yourself enough to take the knowledge you already have and experiment with new ways of applying it…just to see what happens.

Because change is change – and this will get the ball rolling – and help you to start building a new sense of momentum as you discover that the power you’re seeking lies within you…and that knowledge itself is just another tool for helping you find it!

And then, just watch the magic happen…

Nicola x



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